Guide to Understanding Diamonds

cccWhether you are purchasing your first diamond or have bought diamond jewelry before, we provide you with the important facts about
the 4 C’s of diamonds: Cut, Color, Clarity, and Carat Weight.

In addition, there is a very important 5th C: Confidence… Confidence in the qualifications of the jeweler with whom you choose to do business. Ask about the credentials of a store, its sales associates, or a web business. We are pleased to offer you over half a century of integrity, reliability, trust, and gemological knowledge.

With this information, you will be able to compare quality and value, and feel confident that you are choosing a diamond that will be cherished forever.

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