Fine Watches

watchWhat to Look for When Buying a Fine Quality Watch
Perhaps more than anything else, a watch is a symbol of who you are. It not only tells time, but also tells personality. The watch one wears instantly sends a message of status, individuality and self-esteem. Buying a fine watch is an exciting prospect, an interesting new avenue of self-expression. In today’s lifestyles — where people often want to express different sides of themselves at different times — owning a watch wardrobe has almost become common place. The average individual owns between three and four watches — a number that is on the rise. Prestige watches are a particularly popular category, with everything from sport to dress to dramatically different timepieces in the hot spot. With almost 1.2 billion watches produced annually, selecting the right watch for a particular lifestyle can be a challenge. Take time to review these important facts from the Jewelry Information Center, an New York based non-profit trade association representing the fine jewelry and watch industry.

Buy from Authorized Retailer Outlets
Be sure the professional jeweler or watch dealer you’re purchasing from is authorized to sell the brand. This is especially true in the case of higher-end luxury watches where sometimes the watch warrantee or guarantee is not considered valid by the watchmaker if the dealer is not authorized.

watchBuy02Understand the Technology
Quartz watches– comprising approximately 90 percent of all watches produced today — are perhaps the easiest, most low-maintenance timepieces one can buy. They need no winding, no special attention. With quartz technology, the watch is powered by a quartz crystal and a battery. The brain of the watch is the integrated circuit; the source of energy consists of a miniature battery that typically lasts about two to three years before needing replacement. Quartz watches are extremely accurate, varying only about one minute per year.

For the lover of perfection and craftsmanship, mechanical timepieces hold a special allure. A mechanical movement typically consists of at least 130 individual components on a frame with an escapement, balance wheel and hairspring to drive the watch. A manual (self-wind) movement requires the wearer to wind the watch. An automatic movement keeps itself in sync via a motor that turns by the force of gravity from regular movements of the wearer’s wrist. Mechanical timepieces, just like a fine car, need oil and relubricating every few years to keep them in optimum running condition.

Consider the Metals Used
Generally, fine watches are offered in either steel, 18-karat gold, or platinum, and combinations thereof. Each metal possesses different benefits. Gold is softer than steel and in very rugged conditions, it might scratch. It is, however, the top metal of choice for fine watchmaking, as it offers elegant appeal. Platinum, too, is often used by the top brands as a warm alternative. Stainless steel and titanium are durable materials that work great as bracelets on sportier watches.

Look at Variable Cost Considerations
The price of a watch isn’t always contingent strictly upon the materials used for the case, bracelet or crystal. Often, 50 to 75 percent of the cost of a watch comes from what’s inside it. If it’s a mechanical timepiece, or a complicated timepiece that offers additional functions and can have as many as 600 or more individual parts, the price is immediately significantly higher because of the work that went into creating the movement.

Know About Durability and Reliability
Reliability is a key factor in choosing a watch — especially a sport watch. To be deemed water resistant, most fine watches are subjected to a pressure test equivalent to a diver’s depth of 100 feet. If the watch shows no sign of internal humidity or damage, it can be called water resistant. Degrees of water resistance vary: 50 meters is almost standard, but many watches are resistant to several hundred meters or more. Chronometers, that are tested in a Swiss Observatory under stringent conditions in various positions, temperatures, and the like and are then certified, are considered among the more reliable and durable wristwatches.

Consider the Watch Features/Benefits
Other than the time-keeping functions, many watches have more to offer. There are chronographs (watches that combine stopwatch functions for measurement of continuous or discontinuous intervals of time), alarm watches (that offer an alarm mode), dual-time zone watches (that offer the time in more than one zone), watches with moon phase indicators or power reserve indicators (that indicate power life left before needing rewinding), and perpetual calendars (that offer a calendar day/date readout that automatically adjusts for months of varying length and for leap years).

Look for Warranties/Guarantees
Every watch manufacturer offers some warranty on its timepieces. Typically, the warranty is for one year, but some companies offer several years and some even offer extended warranties that cover the case or bracelet as well as the movement. Make sure the watch comes with its original packaging, boxing and informational materials.

Ask About After-Sales Service
Before buying, know about the back-up support of the brand and the retailer. Be sure to find out if the retailer has an after-sales service facility on premises if repairs are needed, and if the brand has a U.S. service center.

The above information was supplied courtesy of the Jewelry Information Center: www.jic.org.

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